Created in 2006, the Belgian brand has become a core brand in the market over the last six years, perfectly in line with the trend in consumption and the social phenomenon of change. The Ice-Watch timepieces can now be found in all five continents, in more than 100 countries and more than 12,000 points of sale. Beside the vibrant and colourful Forever collections, the range is continuously evolving with innovative collections, including “Ice”, a new minimalist line and ever more intense colours. The iconic “BeCubic” packaging always aligned with the collections provides a strong visual as part of the brand’s identity criteria. Furthermore, in line with the brand’s commitment to innovation and quality, all timepieces produced are 10 ATM water resistant.